THE HSBC FUTUREVERSE
The only thing certain about future is uncertainty but only those with the right mindset of embracing uncertainty will spot the opportunities to build sustainable wealth. How do we show our audience that there is infinite possibilities that exist within that uncertainty and point them to HSBC Premier as their wealth partner?
In partnership with Meta, we created a one-of-a-kind film experience that showcased more than 5.9 millions of personalised futures. Users could see as many different futures as they liked, but they would never see the same future twice.
This campaign has picked up multiple awards at Effie, MARKies, Marketing Excellence and MOB-EX awards.
Case film
Example of Film Future #96,575
Example of Film Future #1,258,167
Each unique future for that person is delivered thru Meta chatbot; where first the backend engine analysed the profile of each user and then programmatically stitched the possible futures from our database to deliver the completely unique future film for that person.
Featured future clips
Meta chatbot experience
This campaign is supported by OOH, cinema, social and digital.
Teaser ad in cinema
